Brief - The Benchmark
Create a market leading interactive benchmark which allows the world’s largest investment companies, with FAIRR having $7.8 trillion supporter AUM, to make informed decisions around environmental, social and governance (ESG) issues surrounding protein production.
Approach - Interactive yet simple
The key prospect for the Index was to ensure it was digestible, engaging, and flexible. Through filtering functionality, users are able to surface relevant data with the ability to download their key findings. Users can also take an in-depth look into each company profile and view more specific KPI data. Companies are scored against 9 risk factors, these all having 2 unique icons for different applications; corporate and playful.
Outcome/Results - Creating Longevity
The initial expectation for the index was to be annually updated, but due to the successful launch, the site will be updated every quarter; expanding the company data set. In the first week of launch, the index generated over 100 media articles from sites such as The Financial Times, BBC news, The Guardian, and has helped FAIRR increase their site visits by 641% vs last year.