We were asked to act as brand guardians and ensure consistency across the CNN International brand family. There is nothing more important than family, so, CNN appointed us to update their identity & outline their core values: journalistic integrity, international perspective and delivering the news 'Live from anywhere'.
The Big Idea
In nutshell, our idea was to take CNN beyond all borders and rid the brand of its US-centric image. To do this, we retained the famous red logo - placing it within a white carrier, and updated the existing globe to express the network's role as a 'window on the world'. The identity was applied across idents, ads, motion graphics, stationery and printed communications.
We have worked with CNN for 8 years so it's no surprise that our scope of work spans across global campaigns, print, advertising, on-screen graphical assets, travel promotions and their B2B media. We even did a campaign for them at the Cannes Lions Festival...
Over 200 Million households in over 200 countries have viewed our global rebranding.
What the client says...
"I have worked with Brand42 ever since they created a new identity for CNN International back in 2005. Their ability to deliver consistently excellent and innovative design, together with their understanding of design's role as a strategic tool, has made them a fundamentally important partner in how CNN expresses itself both externally and internally."
CNN International Marketing Director EMEA