Smirnoff Experience / Identity

Brief: We were invited by Diageo and Independents United to develop an interactive, multi-channel marketing platform for Smirnoff. Solution: A collection of experiences designed to engage, stimulate and encapsulate the brand through taste and smell. Launched with a series of events around the world, Smirnoff Experience highlights the energy of the brand and the flexibility of the product. A series of ongoing events are aimed at building an emotive, interactive relationship between brand and consumer, with bespoke elements ensuring a dynamic and memorable experience.