Mail Online / Identity

Brief: Prompted to reassess their online brand by the advent Web 2.0, the Mail invited us to develop a new look and feel for their site, aimed at appealing to a broader, younger, more web-savvy audience. Solution: Led by a distinctive, colour-based branding system - supported by clean type and an ordered 3-column grid, the new site takes full advantage of cutting-edge web technology. We improved navigation and accessibility and introduced a range of unique features such as pop-up previews and interactive elements, enabling readers to debate, blog and edit their own edition of the Mail by picking their top stories.