Independents United Identity / Identity

Brief: An identity for an alliance that forges collaborative relationships between experts in business and creative consultancy in order to meet the requirements of specific projects. Solution: The rainbow colour palette alludes to the spectrum of skills offered by the alliance, while the circle represents the inclusive, collaborative endeavours of the Independents United network. Supported by a dynamic and creative typographic language, the identity was implemented across stationery and web. The symbol can also be applied to the stationery and marketing materials of individual members.