Festival Annual 2009 / Identity

Brand42 recently collaborated with Independents United and created the design identity for the pioneering Festival Annual, the first ever user-generated book, celebrating the UK summer festival culture, as well as an online community. Festival Annual will capture unique moments through the eyes of festival goers, with a book to be published each year that will be made up of user-generated pictures and stories gathered from MySpace and Twitter. People will be supplied with instructions on how to submit their photos for the book and regular competitions, at the festivals themselves. Check out Festival Annual on Myspace and Twitter!