CNN Identity / Identity

Brief: Prompted by the emergence of competitor channels, CNN appointed us to refresh their brand identity and better reflect their core values: journalistic integrity, an international perspective and a dedication to deliver the news 'Live from anywhere'. Solution: We retained the famous red logo - placing it within a white carrier, and moved CNN away from its dated, US-centric image by updating the existing globe and framing it to express the network\'s role as a \'window on the world\'. Supported by bold typography and a striking colour palette, the identity was applied across all manifestations of the brand including idents, ads, motion graphics, stationary and printed communications.