The Brief

Prompted to reassess their online brand by the advent of Web 2.0, DMGT invited us to develop a new look and feel for their site, aimed at appealing to a broader, younger, more web-savvy audience.

Our solution

Led by a distinctive, colour-based branding system - supported by clean type and an ordered 3-column grid, the new site takes full advantage of cutting-edge web technology. We improved navigation and accessibility and introduced a range of unique features such as pop-up previews and interactive elements, enabling readers to debate, blog and edit their own edition of the Mail by picking their top stories. We were also involved in the development of their bespoke CMS system, and developing and building front-end modules. As a result, we helped to take the Mail-Online from 17-30 million unique users per month in under one year, and following this to its present no.1 position with over 53 million uniques per month.

The Mail’s website MailOnline is now the world’s biggest newspaper website.
27th January 2012

Source: ABCes, November 2011.

"I have worked with Brand42 for a number of years on various web projects and have always been impressed with their creative flair combined with knowledge of what works in practice. They are delivery focussed but are prepared to push the boundaries of what can be done to create something exceptional."

Karen Kemble-Diaz
Associated Newspapers, AND