The Brief

Prompted by the emergence of competitor channels, CNN appointed us to refresh their brand identity and better reflect their core values: journalistic integrity, an international perspective and a dedication to deliver the news 'Live from anywhere'. Solution: We retained the famous red logo - placing it within a white carrier, and moved CNN away from its dated, US-centric image by updating the existing globe and framing it to express the network's role as a 'window on the world'. Supported by bold typography and a striking colour palette, the identity was applied across all manifestations of the brand including idents, ads, motion graphics, stationery and printed communications.

Our Solution

Over the past 6 years we have worked extensively with CNN international, developing their last two brand solutions including the overall look and feel and brand guidelines. We have also been involved with the design of some of their key programmes.

Digitally we have worked and are currently working on developing online solutions for B2B, social media platforms and mobile. We have also developed internal digital tools and presentations, and worked as a consultant on SEO techniques and implementation.

Our scope of work for CNN also includes campaigns, print and advertising.

Our global rebranding has been viewed by over 200 Million households in over 200 countries.

"I have worked with Brand 42 ever since they created a new identity for CNN International back in 2005.  Their ability to deliver consistently excellent and innovative design, together with their understanding of design's role as a strategic tool, has made them a fundamentally important partner in how CNN expresses itself both externally and internally."

Mark Haviland,
CNN International Marketing Director EMEA.