The Brief

Following a 6 way design pitch against undisclosed agencies, we were appointed to redesign the Metro online site. The project aims to increase Metro.co.uk's rate of traffic, revenue growth and social engagement as well as moving their digital offering to the next level.

Our Solution

The new design focused on improving navigation throughout the site, with an emphasis on media and entertainment, as well as revamping the channel and article templates and the site's overall aesthetics, in keeping with the expectations of Metro's audience. Since Metro.co.uk was redesigned in December 2009, UK unique visitors over doubled from 1.4m unique visitors to 3.1m, within the first 6 months.

"From the outset Brand42 clearly understood the Metro audience, brand and our digital ambitions. Their enthusiasm and energy to meet our expectations within our timelines was constant from initial pitch to final sign-off. Their team displayed a genuine passion for delivering the best from director level through to their onsite designers."

Ryan Battles
Digital Editor (2009), Metro